Apart from the ingenious integration of hardware and software for which Apple is so famous for there is one thing that makes Apple so successful what it is today. If you have an account on Apple’s iTunes, no matter where you are, you can purchase a movie, rent a movie and immediately can see it on your iPhone, iPad or whatever device of Apple you have with you at that time. The media consumption was never been so easy as it is right now. And the fact that Apple is adding more and more countries with localized iTunes stores is certainly helping its growth in echo system tremendously.
On 4th of this month Apple introduced its localized music stores in 56 different countries giving the users freedom like no other when it comes to listening music. The countries include Russia, India and Indonesia among many others. Yesterday Apple introduced 42 new countries which will have localized video stores on iTunes. With it Apple is certainly expanding its reach when it comes to media consumption.
Apple already has quite a distinct advantage when it comes to Media. Apple has reach to almost 60% of population of the world. The closest to Apple is Microsoft which has reach to 14% of world’s total population. Google is sitting at 10% reach. Amazon has 5%. Amazon do leads the way when it comes to Books. According to Apple insider below are the 42 new countries with localized video stores.
Europe: Belarus, Moldova, Russia, Turkey and Ukraine
Africa, the Middle East and India: Armenia, Azerbaijan, Bahrain, Botswana, Cape Verde, Egypt, Gambia, Ghana, Guinea-Bissau, India, Israel, Jordan, Lebanon, Mauritius, Mozambique, Namibia, Niger, Nigeria, Oman, Qatar, Saudi Arabia, South Africa, Swaziland, United Arab Emirates, Uganda and Zimbabwe
Asia Pacific: Indonesia, Micronesia, Mongolia, Tajikistan and Turkmenistan
Latin America and the Caribbean: Anguilla, Antigua and Barbuda, Bahamas, Belize, British Virgin Islands, Cayman Islands, Dominica, Grenada, St. Kitts and Nevis, Trinidad and Tobago.